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Marketing Manager

 

Proactive Dealer Solutions (PDS)located in Huntersville NC,  is a training and consulting company specializing in the implementation and rehabilitation of Business Development Initiatives within automotive dealerships. As The BDC Experts, we have distinguished ourselves as the industry leader for Automotive Business Development across the US and Canada.

This is one of the most exciting times to join us! PDS is experiencing tremendous growth and to sustain that growth we are focusing heavily on R&D, pioneering a new generation of customer service experiences with emerging technologies that we are bringing to market.

PDS is looking for an enthusiastic, highly creative, data-driven, self-starting Marketing Manager who will work directly with the Product and Sales teams to create marketing strategies and campaigns for PDS’ products and services.

KEY RESPONSIBILITIES:

  • Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
  • Plan, execute, implement and measure PDS’ digital marketing strategies and campaigns across all media and channels working closely with the Sales team
  • Build and manage prospect and customer lists within PDS’ email marketing and CRM system
  • Assist in the creation and management of the marketing strategy for the launch of new software products
  • Evangelist of our products providing internal training as well as product demonstrations and training to prospects and customers
  • Establish social media base and manage content
  • Develop company, product and service presentations and other marketing materials that capture the attention of the audience, drive sales and differentiate PDS in the competitive marketplace
  • Build marketing messages and campaigns based on analyzing complex data sets
  • Generate concepts, themes, and messages to support advisor business
  • Produce error-free copy that upholds and advances the PDS brand, individual marketing goals, and business objectives
  • Planning and executing strategic events at industry tradeshows and conferences
  • Manage content and messaging of corporate website
  • Responsible for researching and presenting market and competitive intelligence

REQUIRED SKILLS & EXPERIENCE:

  • Bachelor’s degree in Marketing, Communication or related field
  • 5+ years experience in a marketing role
  • Deep experience with the automotive industry is required
  • Demonstrated success launching new products
  • Advertising experience using social media and email marketing or CRM software
  • Intimate understanding of traditional and emerging marketing channels
  • Excellent writing and communication skills with an excellent ability to create highly impactful messaging
  • Familiarity with the latest trends, technologies, and methodologies in graphic design, web design, production, etc.
  • Ability to handle multiple projects and tasks
  • Strong problem-solving skills and ability to be self-sufficient
  • Solid working knowledge of Microsoft Office including PowerPoint and Word
  • Experience in planning and executing successful trade shows and conferences

ADDITIONAL INFORMATION:

  • Hours are 8:30-5:30 Mon-Fri Full-time permanent position 
  • Please submit your updated resume if you have the above qualifications. 
  • Qualified candidates will be contacted by phone.  Please no walk-ins or phone calls 
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